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Just a suggestion here. If you’re going to go to the trouble of creating an email newsletter, create an html version which is available permanently on your website. You’ve already gone to the trouble of building the content. Why not put in the extra effort to add that content to your web presence and make it available via an archive? Even better, include it in your site search functionality.

Just by way of example, check out this site. I know nothing about the company, I include it because it’s the first site I found in Google which does what I’m talking about. And that’s exactly why it’s a good practice — it increases your Google visibility so that people will find you whenever they happen to search on some phrase that you happened to use way back when.

It’s surprising how few sites do not take advantage of this. I’ve been guilty myself. Maybe it’s because of the typical separation between electronic and physical promotional tools, and we look at ‘newsletters’ as being a print communication media, not having adopted to their now being electronic.

In any case, anything that expands your site content in a way which is relevant to your core message or topic is a good move.