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You’re working on a new product and you’re about to make decisions on color. Perhaps for the product itself, perhaps for the logo, perhaps for your website. And you’re going to make your color choice based on… what? Your childhood preferences?

If you’d like to have a little more to back up your decision with than “But I like blue”, then consider that there is a whole school of thought on the meaning of various colors. Tread carefully, because all of this is based in a particular culture, so what works in Wisconsin won’t cut it in Calcutta. And I figure there’s at least some subjectivity tossed in as well. But it’s worth looking into, because if colors carry a cultural meaning, you should be aware of what your color choices say about your product.

With that long intro, let me now point you to a very cool flash movie passed to me today. Check out Color In Motion. Spend a few minutes watching it, it’s slick flash which does a great job of illustrating each of the colors and associated emotions.