Welcome to

So I might join in as well. This guy wrote a book called Average American Male. His publisher did what publishers do, which is allocate about $47.95 towards promotion. To get the biggest bang for the buck in promoting a book about guys and what they think about (haven’t read the book, but I can bet the answer is Sex), they did a few quickie ads which depict guys thinking about… sex.

It winds up to be a great example of viral advertising. This thing hit YouTube and blew up. The instance of one of the ads which I happened to link to below was uploaded Mar. 14 and has been viewed over 66,000 times. Now that is a promotional campaign which is getting some attention.