Business is easy. I learned all about it on stage in the dingy haze of rock clubs. Let’s picture a business personified as a rock band…
Sales reps are singers. They are your company’s public face. They get (and take) most of the credit. They are prima donnas, prone to tantrums when things don’t go their way. The rest of the band kind of resents them, and likes to spout off that ‘anyone could do that’, but let’s face it… if you could sing, you’d be a singer.
Marketing people are guitar players. They create the catchy licks, they establish the tone, and they give the singer something to spout off about.
Accountants are bass players. It’s not always apparent what they’re doing, unless you really pay attention. But the moment they stop, everything falls apart.
Engineers are drummers. They set (and keep) the pace, and they determine whether you finish in time, out of time, or early. If the show goes down to flames, you always blame the drummer first.
Bosses are managers. They collect a disproportionate amount of the profits, contribute little of value, and if things head south, they’ll skip out on you in a heartbeat and go work with another group.
Production workers are roadies. No disrespect intended! They are the unappreciated VIPs whose efforts determine whether the show goes on or crashes and burns. If it does flop, they’re the first ones to get canned. Nothing happens without them; it’s not like the singer is going to break a sweat hauling amplifiers.
Your customers are the audience. It’s all about the audience. They buy the tickets and pay for the whole shebang. If they like you, you’re on your way. If they don’t, pack it in. You should figure out what kind of a mood they’re in before the show, so that you can play a few tunes they like. Maybe hold off on the Mr. Robato covers until you get to Tokyo.
Coffee is beer. It lubricates the whole creative process. Have some more to keep the ideas flowing.
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