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Excellent post: (If we can’t beat ‘em, we’ll join ‘em and other bad ideas) on companies’ frustrating tendency to not “dance with the one who brung ya”, as they used to say. In other words, you got rich and successful by doing X, so why would you now want to start doing Y? You own a niche, your competitors own a niche. Trying to own your competitors’ niche as well is a) unlikely to be successful, and b) likely to confuse your own customers and in the worst case threaten your hold over your own niche. It’s not that you can’t grow and do new things… invent a brand new niche to enter, where by default you are #1 since no one else is in it. Just make sure it doesn’t conflict with your core moneymaker.