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Here’s a practical and potentially very useful post: Ten Ways to Avoid a Google Reputation Management Nightmare. Let’s say you google yourself to see what a potential employer might find, and the #1 result is someone’s story about that time in college you mastered the beer bong. Doh! The post lists a bunch of different tips for getting your own positive content to rank well in google so that you can push deeper down any stuff you might not want a casual browser to stumble upon.

Marketing yourself begins with finding what information is out there about you right now, so googling yourself regularly is the best place to start.