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Is your logo starting to look a little dated? Check out 10 trends that will define logo design in 2008 for some ideas on directions you might take your own logo.

 Now, I’m not a designer, so I leave the aesthetic rating of logos to other more qualified eyes. Instead, I take a very practical approach to evaluating logos (and some of the logos in that linked post fall down on some of my rules):

• It has to look good very big as well as very small. Otherwise, you’re just setting yourself up for headaches down the road.
• It should look good in color as well as grayscale (ideally B&W as well). You don’t always have the color option, and you also might not always want to pay for it.
• It should be reasonably memorable (ie. it shouldn’t look like 20,000 other logos we’ve already seen).
• It should, on some level, tie in with what your business is all about. If you’re an aluminum smelter, your logo shouldn’t be all girlie.
• All other things being equal, it’s best to keep it as simple as possible. K.I.S.S. is always the best policy.