Designers, not users. Users, not designers.
March 17th, 2008 by JoeWarning: copy() [function.copy]: Filename cannot be empty in /homepages/23/d161105401/htdocs/pondermarketing/wp-content/plugins/mytube/mytube.php on line 220
Jakob Nielsen has a great new article up called Bridging the Designer–User Gap. I highly recommend this for anyone involved in product design or web development. Consider these observations from the first paragraph:
Designers are not users. Vice-presidents are not users. Users are not designers.
In other words, designers (and v-p’s) should not assume they know anything about what the user needs. Simultaneously, don’t assume that the user knows how to solve his/her own problem, either. Nielsen goes off to explain varying levels of designer/user overlap, and how this can or should impact the design process. Really thought-provoking.
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Posted in Web design, 4P's - Product |
