Do your customers hate you?
May 22nd, 2007 by JoeThrough Digg I came across a blog post called 4 Signs Your Customers Hate You. Good post referring to a Harvard Business Review article on companies which profit by policies which tick off their customers (for example, miss your credit card payment due date by a day, get hit with a $25 late fee– of COURSE the credit card company is hoping every single one of its customers will be a day or two late every time!).
The post cites 4 signs you may be guilty of these sort of practices:
- Your most profitable customers would tend to be the ones most unhappy with you, rather than the ones who like you the most.
- You create rules which you would prefer customers to break (ie. the credit card payment due date), since it is profitable for you if they do so.
- You create rules which are hard for your customers to understand.
- Your preferred method of ensuring customer retention: contracts locking them in.
It’s all well and good until a new competitor comes along and lets the sunshine in. Then you’re dead in the water. I’m talking to you, cell phone service providers.
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