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Here’s a great post for anyone who runs an ecommerce site: 13 Bad Habits of eCommerce Stores. This covers many of the big no-no’s of trying to do business online. Some of those listed include:

• making people login to buy
• asking for waaay to much information (back in the pre-internet days, Radio Shack was notorious for giving the inquisition to anyone who wanted to buy something).
• making people dig for shipping costs
• no (or bad) customer service.

It’s a good list, make sure none of these apply to your site.