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Copyblogger recently had posted an article pointing out how copywriters could ‘repurpose’ headlines from Cosmo - using that distinctive Cosmo style to create some inspiration and attention-grabbers. OK, that’s a great idea. Now they’ve posted Cosmopolitan Link Karma, which links out to a whole bunch of posts which picked up on that idea. Check out the list for some good examples of how this can work.

A few of my headline observations and tips:

• Ask a question, which makes the reader want to know the answer (How do carpenters avoid falling off the ladder?)
• Insinuate the reader is missing out on something (5 things your neighbor knows about lawncare that you don’t)
• Appeal to the natural human sense of paranoia (What THEY don’t want YOU to know about your health)
• Be specific, and use lists: 5 things, 3 ways, 22 secrets.