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All about the trends, concepts and application of marketing

A one-month anniversary

January 28th, 2007 by Joe

champagneIt was one-month ago that I unleashed the hounds and let my first post spew forth. Just taking a moment to bask in the glory of my own soapbox…

Why start a blog? Especially since I have no books or consulting services to sell? Who knows, but I like to think about the many facets of the marketing discipline, so this seemed like a good forum. I’m resolved to get out a meaningful daily post, for at least 90 days anyways, and see what’s happening by then.

Market feedback opportunity — let me know what you think so far, drop a comment.

Blogging onward and outward…

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A whole new look

December 31st, 2006 by Joe

So I spent much of my weekend building a new design for the blog. I’m pretty pleased with how things look right now. Let me know if there are any features you’d like to see added.

Stepping back for a moment, I’m amazed at the impact of open-source-software (such as Wordpress) on modern marketing. An effort which previously might have consumed months, and tens of thousands of dollars, is reduced to a weekend cooped up in my home office. When I get stuck, I have access to a worldwide network of freelance, volunteer developers eager to provide input. And courtesy of google, I have access to a huge collection of common knowledge amassed through discussion boards, wikis and other blogs. And it all costs me nothing but my time and effort.

Wow, what a great time to DIY. Which open source app’s have you taken a look at, and how have they impacted your business?

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